Skip to main content

Self-assessment · La Roue de la Marque™

IP SMART
Free self-assessment · La Roue de la Marque™ (The Trademark Wheel)
  1. 1 · Your trademarkStarting point
  2. 2 · Self-assessment12 spokes
  3. 3 · AnalysisYour Wheel
  4. 4 · Action plan10 questions
  5. 5 · SummaryReview
Coach your trademark strategically

Take stock of your trademark, at a given moment

Think of your trademark as a bicycle wheel. Each spoke is one aspect of its legal protection. If one of them is shorter than the others, the wheel no longer runs true, and problems follow one another like falling dominoes.

Assessthe current situation of your trademark, across 12 spokes
Identifyyour areas for improvement, at a glance
Draw upand implement your own action plan

About 15 minutes. Free of charge. Your answers remain confidential and are not stored.

Your trademark is the author of its Wheel: you know it better than anyone.

Score each spoke from 1 (not at all) to 10 (fully under control). You can also click directly on the Wheel.

Your Wheel takes shape as you answer.
Analysis of your Wheel

Does your Wheel run true?

Your shortest spokes

    Areas for improvement and action plan

    Take time to reflect: 45 seconds per question is often enough. There is no right answer, only yours.

    45seconds
    Review

    Your Trademark Wheel

    My action plan

      Review and feedback

      What next? Once your actions have been completed, come back and draw a new Wheel: comparing the two will show you at a glance the progress made and what remains to be done.
      Going further

      A 30-minute conversation with Philippe Rodhain about your Wheel

      French and European Trademark and Design Attorney and certified coach, founder of IP SPHERE. A no-commitment conversation to go over your Wheel with you and shed light on your priorities.

      La Roue de la Marque™ is an IP SMART tool, IP SPHERE's intellectual property coaching programme. This self-assessment does not constitute legal advice.
      IP SPHERE, IP law firm in Bordeaux
      Head office

      34 cours de Verdun · 33000 Bordeaux, France

      +33 5 56 96 50 11 · View on map

      27 rue de la Ferme
      92200 Neuilly-sur-Seine, France

      +33 1 84 20 15 30

      14 rue Robert Doisneau
      16000 Angoulême, France

      +33 5 45 94 23 82

      55 avenue du Général de Gaulle
      47000 Agen, France

      +33 5 64 25 08 30