La Roue de la Marque™: the self-assessment for your trademark
You cannot change what you cannot see. La Roue de la Marque™ (The Trademark Wheel) gives the owner of a trademark an overall, instant picture of its legal position, through a self-assessment structured around twelve parameters grouped into four main dimensions. Not an audit entrusted to a third party, but an exercise in clear-sightedness carried out by the owner, drawing on their own knowledge of the business.
Who it is for
For executives and entrepreneurs, as well as for everyone who carries the trademark day to day. At launch, attention to protecting a trademark is at its highest; once the trademark is registered, that attention fades and it is managed by inertia rather than by strategy. The Wheel responds to this law of diminishing attention.
What the method delivers
- A reading at a glance. Like a bicycle wheel in which one spoke that is too short compromises the whole, the resulting shape, more or less circular, makes imbalances in protection immediately visible.
- The owner as an actor, not a spectator. The owner holds knowledge that no outside expert can have: their vision, their markets, their projects. The tool does not replace outside advice; it complements it.
- An answer to a simple question: are we able to protect what matters, over the long term?
How it works
Four dimensions, twelve parameters
Each parameter is scored on a scale of 1 to 10, based on a precise question that the owner answers honestly.
- Acquisition of rights: legal protection, commercial protection, territorial protection, digital protection.
- Exploitation of rights: graphic exploitation, commercial exploitation, contractual exploitation.
- Enforcement of rights: watching, actions, settlement.
- Loss of rights (maintenance): use and evidence of use, renewal.
From diagnosis to action plan
Once the wheel has been drawn, a sequence of nine structuring questions, borrowed from professional coaching techniques, leads from findings to action: are you satisfied with your wheel, what actions should be put in place, which are the priorities, who will carry them out, when, how will you know they have achieved their objectives, and what will happen if you do nothing? The sequence ends with a precise, dated statement of commitment.
An iterative tool
Once the actions have been completed, the owner repeats the exercise and overlays the new wheel on the first one: the comparison reveals the progress made and the new areas for improvement.
Take the self-assessment online
Draw the Wheel of your trademark now: score the twelve parameters, find out which areas to strengthen first, then build your action plan. Free of charge, about 15 minutes. At the end, leave your email address to receive your summary and your priority areas.
Start the self-assessment (in French)
Download the template
The La Roue de la Marque™ template fits on a single page: the four dimensions, the twelve parameters and instructions for carrying out the exercise on your own trademark.
Download the template (PDF, one page, in French)
Discuss your situation
Would you like to know how La Roue de la Marque™ could apply to your situation? We offer a 30-minute conversation to present it to you and discuss it. To arrange an appointment, contact us or call us on +33 5 56 96 50 11.
Further reading (in French): La Roue de la Marque™: managing the legal performance of your trademark through self-assessment.
