Intellectual property at the service of strategic decisions
A French and European Trademark and Design Attorney, Philippe Rodhain and his team support executives and in-house legal departments in protecting, managing and enforcing their intangible assets: trademarks, designs, patents, software and copyright, as well as in wine law and on the challenges raised by digital technology and artificial intelligence.
Beyond traditional legal expertise, IP SPHERE stands out for its unique decision-support methods: La Roue de la Marque™ (The Trademark Wheel), to assess the strengths and vulnerabilities of a trademark, and La Pyramide de la Marque™ (The Trademark Pyramid), to prioritise within a trademark portfolio and inform budget choices.
Free self-assessment · La Roue de la Marque™
Think of your trademark as a bicycle wheel. Each spoke is one aspect of its legal protection. If one is shorter than the others, the wheel no longer runs true, and problems follow one another like falling dominoes.
Assess the current position of your trademark across 12 spokes. Identify where to improve, at a glance. Build and implement your own action plan.
About 15 minutes. Free of charge. Your answers remain confidential and are not stored.