Tool · La Pyramide de la Marque™
La Pyramide de la Marque™ (The Trademark Pyramid): discover the first keys to your strategic thinking
This interactive tool invites you to explore the essential dimensions of your trademark portfolio, to identify certain points of vigilance and to begin thinking about your priorities and your strategic trade-offs.
But identifying the right questions is not enough: you also need to know how to answer them and turn your thinking into sound decisions and concrete actions.
That is the whole purpose of our new training course, La Pyramide de la Marque™, which offers a structured, in-depth approach based on progressive questioning, discussion with the trainer and personalised support tailored to each participant's challenges.
The aim: to help you step back from your trademark strategy, make informed choices and build an efficient, coherent and lasting action plan.
Try La Pyramide de la Marque™Find out more about La Pyramide de la Marque™
- 1 · PortfolioStarting point
- 2 · False economies5 common misconceptions
- 3 · Trade-offs4 levels, 12 budget items
- 4 · Your PyramidDecisions
- 5 · 90 daysPlan and governance
Build the budget pyramid of your trademark portfolio
In times of uncertainty, it is tempting to cut or postpone intangible investments, including those relating to trademarks. Yet these are precisely the assets that determine the value, competitiveness and resilience of the business.
Picture a captain caught in a storm who lightens his ship by throwing his sails overboard. He stays afloat, but he will not be able to get under way again when the wind turns. Your trademark portfolio is your sails.
About 20 minutes. Free and open to all. Your answers are confidential and are not stored: nothing is sent until you ask.
The five false economies
To make good decisions, you first have to set aside bad habits. These five phrases come up very often. Have you heard them in your organisation?
Your decision pyramid
At this stage, you have identified what must be maintained, what can be optimised and what can be postponed. Read through your decisions, then write them down in each of the three columns.
Your decisions, level by level
🛡️ Maintain
Which items do you consider non-negotiable in order to preserve your trademark assets?
⚙️ Optimise
What optimisations can you make without compromising the long-term protection of your rights?
⏳ Postpone
Which actions can you defer without major risk over the next 12 months?
Access your 90-day action plan
The 90-day plan turns your decisions into a timetable: map, prioritise, secure, consolidate. Enter your details to access it; if you wish, Philippe Rodhain can go over your pyramid with you.
The 90-day cycle
After the trade-offs, the trap is to slip back into firefighting. The 90-day cycle makes the Pyramid a decision-making ritual rather than a one-off audit.
Your commitments
Checklist: portfolio audit and governance
Tick what is already in place; the rest is your roadmap.
A 30-minute conversation with Philippe Rodhain about your Pyramid
French and European Trademark and Design Attorney and certified coach, founder of IP SPHERE. A no-commitment conversation to go over your decisions with you and secure what needs securing.
La Pyramide de la Marque™ is an IP SMART tool, IP SPHERE's intellectual property coaching programme. It is neither a report nor a score: it is a decision-making framework that only you can fill in. It does not constitute legal advice. This tool is an introduction to the training course La Pyramide de la Marque™ : it does not replace checking your data, personalised questioning or the trainer's support.
